9A - Testing the Hypothesis, Part 2

Who: 

            There would certainly be people that are outside of my market. My market would be people with general questions about “adulting”. There would always be a group of information-seekers and those that don’t care to “do their homework” before making decisions. There could be outside forces also forcing decisions, either based on needs or a timetable. 

            

            A common thread between all of my interviews was the use of app and thinking that would be more effective than a physical location. The perception was that a physical location was going to seemingly limit the market. I have to agree. I’m fairly certain that a subscription-based app with access to a database of topics for common adult situations would be successful. My interviewees ages ranged from 19 to 44, and almost all agree that they wouldn’t necessarily always need it, but it would be nice to make it a month-to-month basis. 

What:

            The need is information. Knowledge is power. One of the younger interviewees was content with only making the minimum payment on a credit card balance, but never cared to actually take a look at how long it would take to pay off at that rate. A simple quick guide of credit card do’s and don’ts would have helped this young man save some hard-earned money. But the responsibility is on the individual to go out and get it. I saw more willingness to seek out information in my older interviewees. 

Why:

            While I believe my targeted need could be classified as situational, I don’t think it would be something that would go out of style. I think each coming generation would benefit from making better decisions for themselves. While some people get great family advice, there are many that absolutely do not. 

                                                              Inside the boundary            Outside the boundary

Who:	Anyone seeking information. This wouldn’t be limited to any particular sect of people.	People that do not think they need the information, either because of guidance or education.  People that don’t think they are making poor decisions.
What:	To help common knowledge expand and be more accessible.	Uninformed consumers. People that don’t seek it out.
Why:	People going through a particular situation and would have the time to make informed decisions.	People that may be pressed for time, and must make a decision on the fly, such as replacement costs of major appliances.